Kashcool, Phase 2

Same tools, new front door. Students browse every grade first, buy the one they want, then follow a path they can see.

Role
Product Designer
Platforms
Mobile app, web app, landing page
Designed in
Claude Design
Market
Kuwait, Saudi Arabia
Kashcool, Phase 2 cover

Overview

Phase 1 gave Kashcool its tools. Phase 2 changed how students reach them.

Nothing was taken away: interactive content, Question Bank, 3D Experiments, AI Tutor, English Expert, Qudrat and Tahsili are all still here. What changed is the shape of the product. It now works like a library: walk in, look around, then decide what to study.

The screens here are from the mobile app.

The challenge

Before, a student arrived through a package or a grade they had already paid for. They bought first and found out what was inside second.

How might we let students find the right learning path, and then show them clearly how far along it they are?

The product vision

Buy first. Look later.

Look inside first. Then buy the grade.

The new way in

Open to anyone for the first 5 to 10 minutes

  1. Explore
  2. Experience
  3. Choose
  4. Purchase
  5. Learn
Change 1 of 2

Explore before you buy

The first button is Explore Kashcool. Log in sits underneath it, which tells you where the priority went.

A student gets 5 to 10 minutes to open grades, try lessons and judge the platform for themselves. When they find their grade, they buy it and the rest of that grade unlocks.

  • Every grade open to browse
  • A timed first look, no payment
  • Buy one grade, unlock all of it
SplashLearn. Explore. Achieve. Then the logo.
Welcome screen with Explore Kashcool above Log in or Sign up
First screenExplore comes before log in.

A library first, then your shelf

Before a purchase, home is the whole library: every grade and its subjects, with the numbers on show.

After it, the same screen turns personal. It greets the student by name, lists their own subjects with what is inside each one, and adds a Journey tab to the navigation.

Home before purchase: All Grades, Welcome to Kashcool, Grade 1 subjects
Before purchaseAll grades, and a Get Started button.
Home after purchase: Hi Sara, subjects with video, activity and question counts
After purchaseHer subjects, her counts, and a new Journey tab.

Change 2 of 2: the lesson journey

Lessons used to sit in a list. Now each one is a path with three stops: videos, activities, quiz.

Progress used to be hidden inside the product. Now it is at the top of the screen.

What a student can read at a glance

  • Where they are now
  • Lessons completed
  • What comes next
  • Overall progress
  • Completed and upcoming topics
  • The path through subjects and units

One lesson, start to finish

Five screens, in the order a student meets them.
Mathematics subject screen with a lesson list
Pick a lesson84 videos, 102 activities and 1.2k questions in Mathematics.
Lesson video with a chapter list
WatchThe video, with its chapters underneath.
Quiz question, 1 of 3
AnswerOne question at a time.
Quiz result with a score and reviewed answers
See the scoreRight, wrong and skipped. Stuck? Clarify with AI.
Lesson report with Videos, Activities and Quiz ticked
Lesson reportThree stops, all ticked, and the progress so far.

Everything from Phase 1, on the new shelves

The tools did not change. Where they live did.
AI Tools tab with AI Subject Teacher and AI English Teacher
AI ToolsA subject teacher and an English teacher, in one tab.
Subject Tutor chat with grade and subject chips
Subject TutorPick a grade and a subject, then ask.
Exams tab with Qudrat and Tahsili practice
ExamsQudrat and Tahsili practice, with mock exams.
Timed Arabic question with a question map
Timed practiceA timer, a question map and an AI video explanation.

Design approach

Phase 2 was explored and iterated in Claude Design, which made it quick to try layouts and interactions before settling on one.

The direction: less like a learning management system, more like somewhere a student would choose to spend time.

Phase 2, in order

  • Open exploration
  • Library experience
  • Personalised curriculum
  • Structured lesson journey
  • Visible progress

Result

Kashcool stopped being a place to access content and became a product that walks a student through it.

They can see what there is to learn, where they are, and where to go next.